Basketball Magic Australia
Basketball Magic Australia has set out to become the country’s premier basketball tour operator, leveraging its exclusive NBA Basketball School Australia license and a proven track record in delivering world-class inbound and outbound basketball experiences. This strategic brand expansion has positioned Basketball Magic Australia to capture opportunities across the Asia-Pacific’s rapidly growing sports tourism sector, building credibility among both domestic and international partners.
A Dynamic Digital Platform For Seamless Engagement
We collaborated closely with the team at Basketball Magic Australia to develop a brand platform and execute a transformative end-to-end customer relationship solution as part of the go-to-market strategy. At the heart of the solution has been developed using HubSpot’s AI-powered customer platform, which provides the team with all the tools needed for marketing, sales, and customer service, all in one place.
Central to the project was the creation of a dynamic new website built on HubSpot’s Content Hub. Designed and integrated to seamlessly connect with Basketball Magic Australia’s highly engaged community, the site now acts as a hub for content, communication, and growth.
A High-Performance Website Built for Growth
The website is purpose-built for lead generation, conversion and multi-audience engagement. The site’s UI/UX, simple navigation and tailored content has been crafted to reflect the new brand identity, streamline information discovery and support bookings from schools, clubs and individuals both locally and internationally. Integration with HubSpot’s CRM empowers Basketball Magic Australia to automate and optimise their lead tracking, nurture prospect journeys and establish a scalable foundation for ongoing digital marketing activities.
The new website enables the internal team to deploy campaign landing pages, digital registration forms and tailored marketing content with ease. Modular content structures across the site pages, email templates and automated workflows have replaced legacy, manual processes, greatly improving efficiency and enabling operational independence within their small team.
Brand Development & Positioning
We began with a deep-dive discovery process to define Basketball Magic Australia’s market positioning as “Australia’s Basketball Experience Experts.”
Using insights from stakeholder strategy workshops and market research, a comprehensive brand playbook has been produced. This includes value proposition, messaging framework and tone of voice guidelines tailored for an ambitious, globally connected audience. The visual identity draws on a bold colour palette anchored by black, red, blue and gold, with strong geometric typography and logo assets engineered for multi-channel consistency and appealing to their tour participants and formal administrator audiences.
Project Timeline
The delivery was structured in sprints:
- Weeks 1-2: Workshop kick-off and strategy planning.
- Weeks 3-4: Brand and messaging development, differentiation strategy, visual identity rollout.
- Weeks 4-5: Commence website development. Build-out of sales materials, social assets and content templates.
- Weeks 5-8: Hubspot CRM integration, form workflows, and SEO optimisation. Team training.
- Weeks 8-9: Website live. Campaign soft launch. Ongoing support.
Social Assets & Content Ecosystem
A modular creative approach has been used to ensure brand consistency while delivering campaign-ready content for each stage of the customer journey.
- Social media templates designed in Canva, supporting the team for rapid campaign rollout, across Instagram and Facebook, with pre-built carousels and statics.
- Animated logo assets and graphics packages optimised for 16x9, 4x5, and vertical formats, elevating brand presence in video content and stories.
- Capability statements and business collateral, tuned to highlight expertise, safety credentials and international connections.
- Launch-phase hype reels and hero video creative assets, repurposed for web and social distribution.
- Brand and Launch strategy documentation.
