LOCAL LEGENDS
Client
Carlton Draft
Project Type
Creative Strategy, Design, Production, Motion, Media Planning & Buying
Carlton Draught brings real mates together over a round of fresh beer. To leverage Carlton Draught’s 150 year heritage, reconnect with the local Victorian community and evoke regional pride in key regional areas, ‘Carlton Draught Local Legend’ seeks to announce a Local Legend in the Victorian community and reward them with a cash donation to support their local sporting club.
Here are some of Carlton's handpicked Local Legends, produced and directed by Now We Collide.




Credit
Ryan Bodger
Chief Creative Officer
Shayne Carter
Executive Producer
Sarah Coleman
Art Director
Rhys Malcom
Art Director
Fraser Cortelli
Producer
Nik Dimopoulos
Motion
Darryn Rogers
Motion
James Martell
Sound Design
Mister Digital
HTML
Oscar Norin
Social Media