Entegra Rebrand Case Study

Entegra Rebrand & Website

Client

Entegra

Project Type

Brand Strategy, Brand Identity, Visual Design, Website Development, HubSpot Integration

Entegra is an Australian infrastructure partner delivering large-scale, complex projects across industrial, commercial and agricultural sectors. As their business evolved, the team needed a brand and digital presence that better reflected the scale of its expertise, its consultative approach and its focus on long-term client value.

Now We Collide partnered with Entegra to refresh the brand from the ground up, clarifying its proposition, evolving its visual identity and building a new website designed to support confidence, consideration and growth.

The Challenge

For Entegra, a brand refresh was about more than a new look. The business needed a clear way to communicate what makes them different, centred on their unique ability to design, construct and deliver future-ready infrastructure solutions tailored to each client’s specific operational needs.

We began with a collaborative brand workshop, followed by audience, market and competitor research. This work helped define the opportunity for Entegra to present itself with greater clarity and consistency while balancing the trust and professionalism expected in the infrastructure sector with a more modern, progressive brand presence.

The challenge for Now We Collide was clear:

Establish a clear and inspirational purpose, vision, mission and values.

Develop a distinctive visual identity system to differentiate from the competition.

Build a brand personality and tone that was human, connected, bold, clear, and active.

From Insight to Proposition

We worked with the Entegra team to review and refine its positioning, purpose and proposition, creating a stronger strategic foundation for the brand in market.

This included a brand story and messaging framework that articulated Entegra’s consultative, end-to-end model and its focus on improving productivity, operational capacity and sustainable long-term growth. A defined tone of voice gave the team a consistent way to communicate across the website, marketing and future sales materials. The project delivered the following outcomes for Entegra:

Brand Strategy & Positioning
Collaborative workshop, audience and competitor research, brand positioning, purpose, proposition, brand story and messaging framework.

Brand Identity
Logo evolution, typography, colour palette, photography direction, visual applications, templates and brand guidelines.

Website Design & Development
Site-map and UX refinement, responsive UI and page design, copy and SEO recommendations, HubSpot CMS build, content migration, launch support and team training.

To dive deeper into how we approach this process, check out our article about Building A Successful Brand.

A Refreshed Identity System

The new identity was designed to give Entegra a more distinctive and flexible visual platform — one capable of working across both major project environments and digital touchpoints.

We delivered:

An evolved logo and logo mark, supplied in full digital and print-ready formats

A new, refined colour palette with usage and accessibility guidance

Primary and secondary typography, alongside a practical hierarchy for consistent application

Photography and image-direction principles

Marketing applications and templates

Comprehensive brand guidelines covering identity, messaging and implementation

Entegra Rebrand 4

Brand applications

Entegra Rebrand 5

Brand applications

Entegra Rebrand 7

Brand applications

Entegra Rebrand 1

New logo and usage options

Entegra Rebrand 3

Colour pallette

A New Digital Home

With the strategic and visual foundations in place, we designed and developed a new Entegra website in HubSpot CMS. The new site is built to make Entegra’s capabilities, expertise and case studies easier to navigate, while providing a scalable platform for future content, lead generation and marketing activity.

By hosting the website on HubSpot, it integrates with Entegra's HubSpot CRM, providing key benefits for the team including unified data tracking, content personalisation, lead capture and routing and integrated reporting. Importantly the new site makes it easy for the team to update and push new content live without the need for a digital agency, reducing costs and speeding up content delivery.

The Now We Collide process covered information architecture, user journeys, responsive wireframes, UI design, SEO foundations, copy recommendations and a reusable component system. We also migrated approved content into HubSpot and enabled drag-and-drop functionality so the Entegra team can manage and evolve the site after launch.

The Outcome

The result is a more confident, cohesive brand experience, from the way Entegra presents its proposition to the way prospective clients explore its capabilities online.

By bringing brand strategy, identity, messaging and digital delivery into one connected process, Entegra now has a clearer platform to communicate its value, build trust with enterprise audiences and support its next phase of growth.