Now We Collide Website Redesign
The redesign of the Now We Collide agency website focused on refreshing its online presence to better showcase its diverse creative skill set. This project involved migrating the current website to HubSpot while simultaneously incorporating engaging design elements that reflect the NWC creative flair and branding.
By transitioning existing content to HubSpot, we were able to significantly improve project management and overall functionality.
Our goal was to design and showcase a visually striking website that highlights our unique creative capabilities. By fully migrating over to HubSpot, it creates an SEO-friendly website and a user-friendly CMS for internal updates of Case Studies and News Articles.
In addition, this transition allows for better analytics tracking, enabling us to measure user engagement and optimise our content strategy effectively. Ultimately, we aim to foster stronger connections with our audience by delivering relevant and timely information that resonates with their interests.
Interactive motion design elements created strong engagement while building a sense of NWC brand connection with users.
After brainstorming various design elements internally, we decided to incorporate different motion elements such as parallax scrolling, animation flourishes and subtle gradient movements. This brings the website to life and creates more interaction with the user browsing the NWC website. Looking at fonts, we moved forward with two universal fonts including Anton and Space Grotesk.
The goal of the website was to increase website traffic and engagement. Through the various design elements, the goal was to enhance the user experience and satisfaction, as well as implement a successful process for all Now We Collide team members to update internal content post-launch.
Additionally, the website aimed to provide valuable resources that would encourage repeat visits and foster a sense of community among users. By integrating interactive features, the site sought to create a dynamic environment that keeps visitors engaged and read about our client experiences while learning more about Now We Collide services.
With the new website refresh, we have been able to position Now We Collide as a leading creative agency, effectively communicating our brand and capabilities to clients and future clients.
Executive Creative Director
Art Director, UX/UI Designer
Producer