integrated paid, owned & earned media expertise

We specialise in media strategy and planning across multiple channels including integrated digital media, social media, direct marketing, BVOD, DOOH and events. We take a collaborative approach to ensure the roadmap for success is clearly defined.

As a full-service agency, we combine strategic expertise with creative development, ensuring that all paid media campaigns are cohesive and aligned with business objectives. This integration allows for seamless communication and streamlined decision-making, eliminating the need to manage multiple vendors and reducing both time and costs.

As digital natives, social media expertise is in our DNA. With 20.4 million Australians using social media each day, it is now an essential part of the marketing mix. We have a deep understanding of the various platforms, including Instagram, Facebook, YouTube, LinkedIn, TikTok, Google ecosystem and Pinterest. 

Our approach combines paid, owned and earned media so nothing is left in silos, while objective-based targeting forms the basis of campaign development such as website traffic, engagement, awareness, lead generation and conversion. 

Harnessing the full potential of Google advertising to drive impactful results is essential to most digital strategies. Our expertise spans Google Search Ads, where we craft targeted campaigns to capture intent-driven searches and convert them into tangible leads, and Google Demand Gen campaigns, which leverage AI to reach users across platforms like YouTube, Gmail, and Discover.

Our approach combines advanced bidding strategies, audience targeting, creative optimisation and continuous improvement to ensure maximum return on investment and campaign performance.

We emphasise an "always-on" approach to reporting and leveraging continuous optimisation through robust data analytics capabilities and a dedicated team that deeply understands your business and priorities. Regular reporting, dashboard development and collaborative performance reviews are central to this.

As a Certified HubSpot agency partner we can also assist in leveraging investment in HubSpot for dashboard reporting and performance measurement, ensuring accountability and demonstrating ROI. 

We pride ourselves on continuous innovation, staying ahead of industry trends and incorporating cutting-edge techniques and technologies. This means staying ahead of the curve and the competition.

AI technology and efficiencies are incorporated into our media planning and reporting while we use Generative AI, with COLLIDE-AI, where relevant for video, image and content creation. This demonstrates our commitment to exploring new frontiers and pushing creative boundaries. 

At a time when AI and algorithms have increasing influence over digital and social media, we believe human collaboration is more important than ever. It allows for strategic thinking, a nuanced understanding of consumer behaviour and the ability to contextualise AI-driven insights, ensuring that marketing decisions align with overarching business objectives.

That's why we are passionate about the service and expertise our team brings, plus, people make things more fun!