Meta
The campaign, which will run across the APAC region, consists of a series of 15-second ads which bring to life the stories behind nine different small to medium businesses (SMBs) from countries including Australia, Hong Kong, Indonesia, Japan, Korea, Philippines and Thailand.
The campaign is designed to build awareness of tools and resources available to help SMBs connect with new audiences and grow their business online. It is built on the insight that there are millions of good ideas out there. Running a business and making it stand out to customers can be difficult.
Good Ideas Deserve To Be Found SMB Stories for Meta APAC
The campaign, which will run across the APAC region, consists of a series of 15-second ads which bring to life the stories behind nine different small to medium businesses (SMBs) from countries including Australia, Hong Kong, Indonesia, Japan, Korea, Philippines and Thailand.
The campaign is designed to build awareness of tools and resources available to help SMBs connect with new audiences and grow their business online. It is built on the insight that there are millions of good ideas out there. Running a business and making it stand out to customers can be difficult.
Each of the creative executions centre on revealing the ‘invisible’ product of a small business. One shows a boy wearing a bike helmet and pads apparently floating along, before an Instagram ad unit reveals the bike he is riding. Another features a woman practising Jiu Jitsu apparently alone before revealing she is sparring with her instructor.
Chief Creative Officer for Now We Collide, Ryan Bodger, noted: “We’re excited to be involved in a campaign that would help out many SMBs across APAC, especially as it was filmed at one of the more challenging periods of the pandemic.
We had to grapple with these challenges as well, and our team was able to bring to life these stories from all across Asia, either filming remotely or in-studio and on location in Sydney.
By bringing the client into the studio ‘virtually’, we were able to closely collaborate throughout the production process, making approvals frictionless. We streamlined the process through live video offline edit sessions, bringing together various stakeholders from different locations across the globe.”
Executive Producer
Executive Creative Director
Client Lead
Media Planner/Buyer
Creative Director
Technical Director
Designer
Motion
Edit
Social Media