Meta APAC
There are millions of good ideas out there.
Running a business and making it visible to customers can be difficult.
Small and micro enterprises are the backbone of APAC economies in terms of enterprise count and employment. They are crucial to growth, inclusion, resilience.
A multi-lingual campaign that ran across the APAC region, bring to life the 'Meta' stories behind nine different small to medium businesses from Australia, Hong Kong, Indonesia, Japan, Korea, Philippines and Thailand.
Good Ideas Deserve To Be Found
The campaign is designed to build awareness of tools and resources available to help SMBs connect with new audiences and grow their business online. It is built on the insight that there are millions of good ideas out there. Running a business and making it stand out to customers can be difficult.
Chief Creative Officer for Now We Collide, Ryan Bodger, noted: “We’re excited to be involved in a campaign that shines a light on the impact of SMBs across the Asia Pacific region.
I'm super proud of our team being able to bring to life these stories from all across Asia, as a remote production filmed on location in Sydney, Australia.
By bringing Meta's creative team into the studio ‘virtually’, we were able to collaborate throughout the production process and on set. We streamlined the process through live video offline edit sessions, bringing together various stakeholders from different locations across the globe.”
Executive Producer
Executive Creative Director
Creative Director
Client Lead
Director
Designer
Motion / VFX / CGI
Edit
Media Planner/Buyer
Social Media