Staff can instantly see which participants are thriving and which might need extra attention. This visibility helps coaches provide better support and helps administrators focus retention efforts where they'll have the biggest impact.

HubSpot handles the complexity of running basketball programs across different age groups, skill levels and locations. Each program maintains its own enrollment data, waiting lists, and performance metrics, while administrators get a bird's-eye view of operations nationwide. This structure makes it easy to identify successful program formats and replicate them in new locations.

Scheduling and capacity management is automatic. When programs fill up, waiting lists activate. When new sessions open, targeted invitations go out to the most relevant families based on their previous participation and preferences.

Marketing Hub centralises external campaigns and track performance from initial interest through to program completion, showing exactly which activities drive enrollment and which investments deliver the best returns. This clarity helps the marketing team focus their efforts on the channels and messages that work best.