How Moving from Salesforce to HubSpot Transformed Our Clients’ Marketing, Sales and Operations

We’ve seen a trend recently, ambitious companies invest heavily in enterprise-level CRM tools like Salesforce, only to find that, without the right resources or internal expertise, their processes become fragmented, inefficient and often broken. The promise of powerful software is lost in complexity, endless configurations and siloed teams.

At Now We Collide, we’ve helped many of these companies take a fresh approach by migrating from Salesforce and onto HubSpot. The result? A CRM that’s built for businesses exactly like theirs, mid-tier enterprises with smaller teams that need agility, clarity and unified alignment across marketing, sales and operations.

Why Salesforce Sometimes isn’t the Right Fit

If you are an enterprise with 1,000+ CRM seats (many thousands of employees) and a budget in the hundreds of thousands to millions, and extensive IT teams and deep technical resources, then Salesforce is probably your best bet. And at that size, your company will be able to afford the costs required to build out Salesforce successfully.

If you have 5-500 CRM seats (100-10,000 employees), HubSpot is your best bet; it's more affordable, scalable over time, and incredibly user-friendly.

Salesforce undoubtedly has immense capabilities, and it’s the go-to for large organisations.  But what happens when the resources aren’t there or when teams are focused on growth and agility rather than managing complex CRM infrastructure?

Our clients consistently tell us stories of frustration:

• Marketing couldn’t access real-time customer insights easily.
  
  
• Sales teams struggled with clunky processes that slowed down deal velocity.
  
  
• Operations had no clear visibility into campaign impact or pipeline health.
  
  
• The overall experience felt siloed, with no shared understanding from top to bottom.
  
  
• Their CRM became a costly headache instead of a growth enabler.

The HubSpot Difference: Simplicity Meets Power

HubSpot was created from the ground up for companies exactly in this situation. It’s intuitive, easy to use and built to grow with teams that need efficiency without sacrificing capability.

With HubSpot, these mid-sized businesses rediscover the true power of CRM:

• Unified data in a single platform that aligns marketing automation, sales pipelines, and operational reporting.
  
  
• User-friendly interfaces that empower users rather than overwhelm them.
  
  
• Out-of-the-box integrations and customisations without endless IT involvement.
  
  
• Built-in tools for inbound marketing, sales enablement and service all working together seamlessly.

At Now We Collide, we don’t just migrate systems, we reimagine how CRM can support your entire business. The companies we’ve partnered with on their Salesforce to HubSpot migration consistently report:

• Boosted team productivity as manual tasks are automated and workflows streamlined.
  
  
• Better alignment between marketing and sales, resulting in higher-quality leads and faster conversions.
  
  
• Visibility at all levels, enabling data-driven decisions that boost ROI.
  
  
• Confidence in customer data integrity, ensuring operations become smoother and more predictable.

For us, it’s not just about moving data; it’s about transforming business processes to unlock CRM’s full potential.

At Now We Collide, our approach covers:

• Strategy: Deep dives into your existing processes to understand pain points and define ideal workflows.
  
  
• Implementation: Careful data migration with minimal disruption and tailored HubSpot configuration.
  
  
• Integration: Connecting HubSpot to your broader business tools to create an uninterrupted ecosystem.
  
  
• Training: Hands-on support to ensure your team adopts and masters the platform confidently.
  
  
• Ongoing support: We remain your growth partner, optimising systems and processes as your business evolves.
  
  

Case Study: Outdoor Media Association's Seamless Salesforce to HubSpot Migration

•  A 56% increase in member engagement through a targeted, personalised campaign.
  
  
• Elimination of costly subscriptions by unifying tools within HubSpot.
  
  
• 30% improvement in team efficiency with automated workflows and centralised data.
  
  
• User-friendly CMS design, allowing easy content updates without technical dependencies.
  
  
• Enhanced cross-departmental visibility and collaboration from a single source of truth.

Success was further enhanced by our comprehensive onboarding and training tailored for the OMA team's usage and includes live training updates and regular recommendations when new features and upgrades are added to HubSpot, such as Breeze AI. By reimagining OMA’s CRM and digital strategy, Now We Collide helped them unlock scalable growth, stronger member relationships, and operational excellence through HubSpot’s powerful yet intuitive platform. 

Why Now Is the Time to Act

If your current CRM is costing more in frustration than it delivers in value, or if your teams are siloed and scrambling to connect the dots, a move to HubSpot could be your growth game-changer.

As experts who’ve guided many companies through this transformation, Now We Collide is uniquely positioned to make this transition smooth, strategic and future-proof.

Thinking About HubSpot? Get it Right, The First Time. Contact Now We Collide today or view our packages, to explore how our HubSpot strategy, migration, integration, training, and support services can unlock true CRM power for your marketing, sales, and operations teams.