From the blog

The rise of Xania Monet, the first AI-generated music artist to sign a multimillion-dollar record deal, marks a watershed moment for the music industry, stirring up debate about creativity, ownership and the meaning of artistry...

In today’s data-driven world, marketing and operations teams face constant pressure to make faster, smarter decisions. But too often, valuable data sits in silos - spread across spreadsheets, systems, and departments that don’t...

We’ve seen a trend recently, ambitious companies invest heavily in enterprise-level CRM tools like Salesforce, only to find that, without the right resources or internal expertise, their processes become fragmented, inefficient...

I never thought we would direct a live-action video for a leading dental brand without a single day on set. Yet here we are – our team at Now We Collide just delivered a cinematic-quality series of videos using our GenAI...

Australia’s online advertising market soared to a record $17.2 billion in FY2025, with video ads across both short-form and long-form formats, driving unprecedented growth and reshaping marketing strategies for brands large and...

Designing for a brand is more than creating a logo, colour scheme or typeface. It’s about building a visual and strategic system that communicates purpose, establishes trust and fuels recognition. Great brand design doesn’t just...