To sync Humanitix ticketing with HubSpot without duplicate contacts, send attendance to HubSpot marketing events, send ticket purchases to the orders object, and match records on ticket ID, not email address. Email matching...

Six months, a dozen quiet updates and one big shift. Instagram is no longer rewarding the brands that post the most (phew!). It's rewarding the ones that post like they mean it.

Creative vs media efficiency - the age-old debate. On one side, strong creative drives better marketing outcomes than precise media targeting, with compelling, memorable creative having a greater impact on attention, brand...

Sports Marketing Trends report — January isn’t a warm-up anymore. It’s where the year’s biggest platforms prove their power.

The rise of Xania Monet, the first AI-generated music artist to sign a multimillion-dollar record deal, marks a watershed moment for the music industry, stirring up debate about creativity, ownership and the meaning of artistry...