AI has fundamentally changed how people search for and find information. Since OpenAI’s ChatGPT sparked a wave of generative tools in November 2022, search behaviour has been shifting from classic query‑and‑click to...
From the blog
advertsing, Digital Marketing, Data Driven Marketing, Digital Marketers
Rethinking Digital Sales Growth: What the New Data on Sales Concentration Means for Brands
Marketers aiming to improve ROI in today’s digital landscape often face a core problem: strategies are still built around the outdated assumption that a small group of loyal customers drives the majority of sales, leading to a...
5 mins read
