The buyer journey is no longer a tidy funnel, no sh*t! It's become more of a chaotic spaghetti, powered by AI chatbots that let customers research, compare, and decide without ever clicking your site. Tani Perry's recent talk...
From the blog
Advertising, AI, Collide AI, Digital Marketing, Data Driven Marketing, SEO, chatGPT, search
Prepare Your Brand for the Era of AI‑Driven Search
AI has fundamentally changed how people search for and find information. Since OpenAI’s ChatGPT sparked a wave of generative tools in November 2022, search behaviour has been shifting from classic query‑and‑click to...
6 mins read
Advertising, Digital Marketing, Data Driven Marketing
Rethinking Digital Sales Growth: What the New Data on Sales Concentration Means for Brands
Marketers aiming to improve ROI in today’s digital landscape often face a core problem: strategies are still built around the outdated assumption that a small group of loyal customers drives the majority of sales, leading to a...
5 mins read
