AI has fundamentally changed how people search for and find information. Since OpenAI’s ChatGPT sparked a wave of generative tools in November 2022, search behaviour has been shifting from classic query‑and‑click to...
From the blog
Advertising, Digital Marketing, Data Driven Marketing
Rethinking Digital Sales Growth: What the New Data on Sales Concentration Means for Brands
Marketers aiming to improve ROI in today’s digital landscape often face a core problem: strategies are still built around the outdated assumption that a small group of loyal customers drives the majority of sales, leading to a...
5 mins read
